Wednesday, December 25, 2019

What Makes An Athlete Successful Essay - 1360 Words

What makes an athlete successful? Most would say it is the dedication an athlete has to their sport, or their physical ability and talent, but what most people don’t think of is the communication that the athlete has been surrounded by while playing their game. Interpersonal communication in sport plays a large role in the success of an athlete, and the impact of it starts as soon as we get involved in sport. For some of us that involvement begins when we are toddlers, and for others it may come later in life. The interpersonal relationships athletes develop through sport are coach to player, parent to player, and player to player. Within these relationships are factors that can positively or negatively impact an athlete in their involvement with sport, their attitude towards sport, and their emotional well being. This essay offers a combination of researches done on interpersonal communication in sport between athletes and their coaches, parents, and teammates, and will help conclude the importance of interpersonal communication in sport and it’s effect on athletes. Of the different interpersonal relationships that athletes develop through sport, the coach and player relationship has the biggest impact on athletes and their involvement, attitude, and emotional well being. Cote and Gilbert (2009) define coaching as â€Å"the consistent application of integrated professional, interpersonal, and intrapersonal knowledge to improve athletes’ competence, confidence, connection andShow MoreRelatedCommunicating With Your Athletes : An Important Aspect When Becoming A Successful Coach1311 Words   |  6 Pages Communicating with your athletes is an important aspect when becoming a successful coach. Successful coaches are masterful communicators, and unsuccessful coaches often fail not because of poor communication but because of poor communication skills. Effective communication is just as essential to successful coaching just as it is to succes sful careers. There are three basic dimensions of communication: 1- Sending and receiving messages, 2- Verbal and nonverbal communication, and 3- Content and emotionRead MoreDeveloping A Successful Volleyball Program795 Words   |  4 Pagesremembered for something great. We often ask ourselves, what are the keys to success? Is it communication, getting along with everyone, hiring those that share the same philosophy, or respect within the program. It takes everything possible that a coach can give and more, to make a program successful. In developing a successful volleyball program, it is like nurturing a new born baby. It takes time and effort and with lots of patience. Most successful programs do not happen overnight, they develop overRead MoreCollege Athletes Need Support Not Compensation1284 Words   |  6 Pages College Athletes Need Support Not Compensation Before entering college, high school athletes work very hard honing their skills, hoping for college recruiters come to their games to scout them. Parents are hoping that their athlete child gets a full scholarship to college which will unburden their parents and give their child an open door of opportunities to become successful. Once in college, the student works even harder training sometimes multiple times a day and even playing on a nationalRead MoreStudent Athlete Motivation : Athletes918 Words   |  4 Pages Student Athlete Motivation Motivation is the foundation of all athletic effort and compliment or simply defined as the ability to initiate and persist at a task (Taylor). All athletes at all levels have their own motivation. They all have that will that pushes them to complete a task. There are also athletes that have low motivations but still participate. Athletes are usually in school unless they play at a professional level, the ones that are not professional are student athletes. Student athletesRead MoreStudent Athletes Have A Very Busy Schedule1273 Words   |  6 Pagesto Work Division 1 student-athletes have a very busy schedule. To be a Division 1 student-athlete you must have great time management skills, determination, and be focused. For them to be successful in the classroom and in their sport, they have a very tough decision. They must pick two of the three: social life, academics, or athletics. They must also realize that they need to make the decision before they make a mistake for instance, becoming ineligible. Student-athletes have many options for helpRead MoreWhy Coaches Should Be A Champion Coach1709 Words   |  7 Pagesgrader, I played football, basketball, and track. Each one had a different coach, and each coach had a different approach. Being an athlete, I know for a fact that a coach must approach each sport differently, but what I want to know is what they do to adjust. If the coaches adjust, I want to know in which ways, and what styles of coaching are most successful. What does it take to be a champion coach? Also the multiple sport coaches must have some difficulties going between each one. I am tryingRead MoreStudent Athletes and Time Management755 Words   |  3 PagesStudent athletes are often told to make time for studies but, at the same time, make sure to practice. What does this cause for them? Many student athletes suffer from bad grades while they do very well on the field or court. Often they believe that if they do well at their sport than the grades should not matter. They just do what they have to do to get by. However, this is not true. While many students suffer in school, some student athletes do not. What are their secrets? The best way I have foundRead MoreHow The Student Athlete Stereotype May Affect An Individual Negatively1495 Words   |  6 PagesStereotypes of Athletes I am a girl. I am blonde. I am a college student. I am an athlete. I am a girl, so I am only concerned with my physical appearance. I am blonde, so I am unintelligent and gullible. I am a college student, so I go out and party every weekend. I am an athlete, so I do not do well in school. Stereotype: â€Å"To believe unfairly that all people or things with a particular characteristic are the same† (merriam-webster.com/dictionary/stereotype). Everyone, some way or somehow, fallsRead MorePro Athletes are overpaid999 Words   |  4 PagesPro Athletes are Overpaid Sports are part of the everyday life of many people across the world, and in the United States sports are even more present in its societys life due to the fact that there are four major sports in the country. But should the professional athletes from these sports earn salaries as high as ten or twentieth times more than the national average wage? The answer should be NO. Professional athletes must be well remunerated but can not be overpaid when there are many issuesRead MoreShould Sports Be Banned?1647 Words   |  7 Pagessports that we blatantly ignore the well being of our young athletes. This has lead many coaches to lose their perspective of what really matters in youth sport, having fun. Coaches have become engulfed in the idea of producing champions that they push kids too far beyond their physical and mental capabilities, eventually burning them out. If coaches are looking for results from their players, they should take the time to understand what they need from the coaches themselves as well as their teammates

Tuesday, December 17, 2019

Parenting Styles, Authoritarian, Authoritative, Permissive...

Parenting style has a big impact on how children develop into adults, and there are important implications for their future success. (Ronald Riggio, 2014) How a parent treated their child will follow the child for the rest of its life. Different parenting styles and their punishments that follow can affect the child mentally (psychological disorders) and physically (obesity). While we all know some forms of punishment is uncalled for such as persistence spanking is not typically just punishment but rather abuse. In my future career, I should know all the different styles of parenting and what kind of punishments they undertake, and how I can prevent further accidents. There are four different parenting styles, authoritarian, authoritative, permissive and uninvolved. In authoritarian parenting children should follow by strict and periodically unfair rules made by the parents. Authoritarian parents refuse talk or explain to their children why they ought to follow the rules or even why they have rules. These types of parents expect their children to be obedient and follow everything they say. While permissive parents do not expect their children to behave, they have prime communication with their children but they tend to be on the order of a friend than a parent to the child. Uninvolved parents do not care what their child does, they give no rules to the child and talk to the child is off limits. These parents are regularly not involved in their child’s life. AuthoritativeShow MoreRelatedParenting Styles : Authoritarian, Permissive, Uninvolved, And Authoritative982 Words   |  4 PagesGood parenting is essential for a child’s educati onal and behavioral success and is a stressed trait throughout the world; however, in different cultures, good parenting can be defined and measured in many contrasting ways. In the United States, parenting and discipline methods have become controversial in the past fifty years, and the methods for raising children have drastically changed in some households. According to psychologist Diana Baumrind, there are four different parenting styles: authoritarianRead MoreParenting Styles: Authoritarian, Authoritative, Permissive, and Uninvolved879 Words   |  4 Pagesworldwide parenting skills are essential to maintain a healthy society. Parenting involves many aspects and requires many skills. It is a time to nurture, instruct, and correct in order to develop fundamental skills children will need to be mature, responsible, and contributing adults to a society. There are four commonly identified parenting styles; authoritarian, authoritative, permissive, and uninvolved parenting. Of the four parenting styles, two remain on opposite ends of the parenting spectrumRead MoreDifferent Parenting Styles, Authoritative, Authoritarian, Permissive, And Uninvolved Essay1538 Words   |  7 PagesThis essay explores the four different types of parenting styles, authoritative, authoritarian, permissive, and uninvolved. The exploration of each parenting s tyle is examined, and the outcomes of each parenting style for the child is learned. Each parenting style has positives and negatives, but overall this essay informs the reader about which parenting style is best linked to success in their child’s education. Information for this essay has been gathered from three sources, the sources beingRead MoreParenting Styles And Its Effect On Children Essay1382 Words   |  6 Pagesthat parenting styles and their effectiveness vary. In research, parenting styles have been split into four categories the authoritarian, authoritative, permissive, and the uninvolved. Within these categories, researches have attempted to map the effectiveness of parenting styles and the positive and negative outcomes of each. Despite the eclectic and commonly erratic nature of family structures, practices, and norms, we can start to break apart the authoritarian, authoritative, permissive, and uninvolvedRead MoreAnalysis of Differing Parenting Styles796 W ords   |  3 Pagesthree main styles of parenting widely accepted in the field of Psychology, which are authoritarian, permissive, and authoritative. A fourth style, uninvolved/neglectful, is also being more widely recognized. The likes of Erickson and Baumrind have long since contributed to research efforts on the effects of parenting styles on child development. With numerous factors influencing both the parents and the child’s response to the parenting style is can be difficult to assess the best style for an optimalRead MoreParenting Styles Have Impact On Society1096 Words   |  5 PagesParenting styles have had an impact on society for centuries. The way caregivers bring up the children they are responsible for, paves the way to their future and personality. Children are continuously interpreting the things that their caregivers do. Including messages, body language, conversations, actions and the different styles of parenting. Various parenting styles continue to reflect the different patterns in parental behaviours. These are influenced in their family environments in which bothRead MoreParenting Styles And Styles Of Parenting1391 Words   |  6 Pages Parenting Styles My term paper will discuss the 4 Styles of Parenting, including; the styles of parenting that we as single parents and couple parents may identify with. My paper will also discuss how each parenting styles impacts our children, if it works and the style of parenting that’s most effective. Authoritative Parenting Style The Authoritative Style of Parenting, children are expected to follow the rules and guidelines that a parent with this style of parenting has put into place. ThisRead MoreDiana Baumrind s Effect Of Parenting Styles On Children Essay1312 Words   |  6 PagesDiana Baumrind’s effect of parenting styles on children Baumrind was born into a Jewish community in the New York’s Jewish enclaves. She was the first two daughters of Hyman and Mollie Blumberg. Diana, the eldest in an extended family of female cousins, inherited the role of eldest son, which allowed her to participate in serious conversations about philosophy, ethics, literature, and politics. She completed her B.A. in Psychology and Philosophy at Hunter College in 1948, and her M.A. and Ph.D. inRead MoreChild Development Is An Inevitable Process For All Children1033 Words   |  5 Pagessame time. Child development is contingent on (but not solely) the way in which a parent decides to raise his/her child. A parent can decide to raise a child using one of the following parenting style techniques: authoritarian, authoritative, permissive-indulgent and permissive-uninvolved. With the four parenting style techniques aforementioned, a parent has the power to impact the process of child development. Child development is an inevitable process for all children. A â€Å"successful† child is determinedRead MoreEssay on An Effective Parenting Style993 Words   |  4 PagesWikipedia, â€Å"Parenting style is a psychological construct representing standard strategies that parents use in their child rearing.† As parents use the technique to raise their children, they also shaped their value and personality. â€Å"Parenting style considers the balance between two aspects of parenting, namely, control, and warmth† (Ginsburg, Durbin, Garcias-Espana, Kalicka, and Winston, p. 1041). The most commonly heard parenting styles are authoritative, authoritarian, permissive, and uninvolved. Authoritative

Monday, December 9, 2019

Marketing Strategies for the Tata Motors †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategies for the Tata Motors. Answer: Introduction The following paper discussed upon themarketing strategies for the Tata Motors as they are gearing up to bring in a new model for increasing their market shares (Tatamotors.com 2017). It has been observed that their market shares had been dropped to a huge level because they were not being able to bring out the new products under their belt. Similarly, they were not being able to enter into different target markets either. This had reduced their credibility to a whole new level. These things had been a prime concern for them over the past few years. There have been certain needs for them to get into the new markets to develop their market shares. The scenario has turned out such that the organization had been running in loss as their market share had dropped down to 6% in 2013/14 while the figures were relatively higher in the previous years, 9% in 2012/13 and 11% in 2011/12 (Tatamotors.com 2017). This situation requires them to enter into new markets and segment new target markets. Their new launch Zest Sedan could be able to do that trick for them because they are a strong force to reckon with as their brand reputation has been very trustworthy to the customers. New market entry It is relatively important for the organization Tata Motors to enter a new market because they have a fair amount of reputation in the other markets that they deal in. They have launched some new cars in the market that will; cater to a totally new group of target people. The two new cars that they will be launching in this case are Bolt i.e. considered to be the new hatchback and Zest Sedan which is also a complete sedan in the market (Tatamotors.com 2017). It will be a completely new car with lots of new designs and facilities. Through the launching of this new car, they will be entering into the petrol segment of the cars. Tata Motors have realized that petrol segment is one segment that occupies the 50% of the market shares. This segment is not managed by them nor do they operate in that. So, these intentions to enter into this market segment of petrol run cars, they want to expose a new target market for themselves. The people who are much fond of driving petrol run cars are much wealthy because petrol is much costly than diesel. The intention of the Zest Sedan manufacturers is to increase their market share and touch a huge profit margin (Howes, Skea and Whelan 2013). Marketing strategies Some of the marketing strategies that they have applied in this context to increase their dealer stores that will cater to supply more products as per the requirements of the customers. The more will be the number of dealer stores, the more can they supply some new cars to their customers. They are trying to open the new outlets as well as renovating the old ones. This adds to the fact that they have to produce a huge number of cars for their customers (Ferrell and Hartline 2012). The company has taken up some overhaul plans that will help them to get more customers by means of giving their dealer outlets a new identity along with a innovative new brand image. They will be trying to be more customer friendly towards their customers that will be very helpful to build the faith of the customers on them. They are targeting to hire at least 3000 new people will be employed by the authority. This will make them stronger in the market competition (Cheng, Man and Yi 2013). Discussing the alternative target markets for Zest Sedan The current and opted target market for the Zest Sedan will be the young working professionals who will be enjoying the service facilities of the new car. The different strategies that the tata Motors have selected to opt for are advertising strategy, promotional strategy and brand positioning strategy. Brand positioning is one of the most important strategies that is regarded to cater to define the brand of a product or a company (Sirianni et al. 2013). The most effective target market that Zest Sedan considered to be their target market was the middle class and upper middle class business professionals. They have put a very strong emphasis on themarketing research aspects and Tata Motors had done a thorough research on which markets can be targeted. This marketing has been done to address the demographic, psychographic and other aspects regarding the brand awareness for Zest Sedan (Simms and Gretzel 2013). Tata Motors has implemented the promotional strategies in new ways since the promotional strategies have to be innovative and it is a way to attract the customers in favor of their target consumers (Johnson et al. 2013). They will launch fantastic innovative campaigns to attract the attention of their potential customers who are the middle class and upper middle class customers. Advertising is a very significant aspect of the promotion of a product. This is also important to build a proper brand reputation (Aaker and Biel 2013). The launching of new car will need a proper brand advertising strategy that will provide support to their advertising campaign. The various ways in which Tata Zest will be advertising for their products like televisions, Radio and print advertisements, mobile promotions, online marketing, Point-of-sale strategy and other things like the outdoor promotions as well. The main aim for Tata Motors is to build up the brand image for them and a proper corporate ima (Vanhamme et al. 2012). The emphasis will be put by Tata Motors to the various aspects of its other cars like its fuel efficiency, spacious looks and mileage. The target market that can be recommended is of the middle class and upper middle class families as well as the young married couples because a research study revealed that these two kinds of target market have an affinity to buy the new sedans within the price range of 5 lakhs to 8 lakh. The new Tata Zest Sedan could fit into this requirement of those target markets. This could be the first choice for those target customers (Solomon 2014). Alternative ways of defining the population for the research study on Zest Sedan In order to understand the different ways to define the target population, it is of utmost importance various ways of understanding the target population that are demographics, psychographics, location and availability of the benefits of the benefits and uses (Wedel and Kamakura 2012). Demographic traits The demographic traits are the intrinsic identity attributes for the for the target population. These facts are age, gender, income levels, socio-economic background and others (Wedel and Kamakura 2012). Psychographic traits The psychographic traits mean the lifestyle choices that Tata Motors could target according to their potential customers. These traits include the various activities such as hobbies, interests and the ethical values. Tata Motors will be implementing their market plan by reflecting on the lifestyle choices of their target markets (Wedel and Kamakura 2012). The consumer perspectives regarding the benefits and uses that Tata Zest can afford towards their customers are to determine their target population attributes. The way to define the location for the target market is a very important aspect for understanding the attributes of the target market (Wedel and Kamakura 2012). Tata Motors will be looking to focus more on the psychographic traits to make their marketing plan. However, the target population that could be made as an alternative option is the demographic traits. This will help Tata Motors to put more focus on selling the cars to the middle and upper middle class business professionals and the young married couples. Alternative ways to define the Sampling Frame for research on Zest Sedan A sampling frame is considered to be the source for the material from where the sample has been taken. This is the list that includes everyone within the target population. This list can include the individuals, households and the establishments as well (Ishak and Bakar 2014). A perfect sampling farme can contain the traits such as numerical and rational quantifying qualities; the organizational frame has to be rational in most of the ways, methodology, the frame should have added knowledge regarding the units that allows utilizing more advanced sampling frames, and the components including the target population can be available within the sampling frame itself. The sampling frame that can be considered as the most perfect one is the list of factors about the target population that has the best information available (Ishak and Bakar 2014). An example of sampling frame can be given as that of the employment records, patient records in medical institutions, listed databases in the orga nizations and some others as well. Some sampling frames also just listed the clusters. Tata Motors could be targeting to implement the direct kind of sampling frame but they can also use the clusters as a recommended way for sampling frames. This sampling frame can also offer certain benefits for Tata Motors. This can include their target markets like the young married couples and the middle class and upper middle class business professionals because they have been visiting the showrooms of the car manufacturers including Tata Motors for the ideal car within their price range (Jahanshani et al. 2014). This sampling frame will be a useful one because this will not need to store the data in their database for all the population units. This will be counted on the basis of the smaller clusters. Alternative ways to define the Sampling Approach for research on Zest Sedan The two sampling approaches that can be considered as an effective one are either random sampling or stratified sampling (Robinson 2014). Random sampling can be considered as the one that is set on the statistical formats. There are no biases involved in the random sampling approach. If the sample traits distract from the population traits, it can be considered as a matter of preference. (Lin, Tang and Yao 2013). The stratified sampling approach is looked upon as the one on which probability is the main thing. This can be considered as reproducing the population in the smaller version. Before sampling, the population division has to be made for genuine research. After this, the random sampling is the most evident thing for population of every stratum. Tata Motors will be looking to apply the random sampling approach whereas the recommended way for sampling approach is the stratified sampling approach. The reason for that is stratified approach will be offering various benefits over the random sampling approach. This approach always saves the money as it focuses upon smaller groups of people. Reasons why the earlier approaches being used for better results The alternative way for population is the demographic traits that focus on the middle and upper middle class business professionals and young married couples. They will be helpful to know about the intrinsic identity attributes. These things should be based on target populations. The alternative sampling frame in case of Zest Sedan will be to list the clusters only. This is because it will include the middle class and upper middle class business professionals and the young married couples (Acharya et al. 2013). These are the people who have visited the showrooms very recently. This will be helpful in another aspect that it will not be needed to store the data and it is easy to use as well. There are many alternative ways in the sampling approach and the alternative way for the sampling approach for Tata Zest Sedan will be the stratified probability sampling approach. This is only because it offers certain advantages over the simple random sampling. This approach will be much in depth and cater to the purpose of sampling approach. Conclusion It can be concluded by saying that the target market and population alternatives have been described. The findings have been analyzed from different aspects. Other important things like the sampling frame and sampling approach have been discussed as well by linking it to the case of Zest Sedan. The research work has been carried out with an in depth analysis on the target population, sampling frame and sampling approach for Zest Sedan by Tata Motors. The strategies they can use for sell of their new product have been discussed here in this paper as well. The reasons for using the alternative target population; sampling frame and sampling approach have been addressed as well. References Aaker, D.A. and Biel, A., 2013.Brand equity advertising: advertising's role in building strong brands. Psychology Press. Acharya, A.S., Prakash, A., Saxena, P. and Nigam, A., 2013. Sampling: Why and how of it.Indian Journal of Medical Specialties,4(2), pp.330-333. Cheng, P., Man, P. and Yi, C.H., 2013. The impact of product market competition on earnings quality.Accounting Finance,53(1), pp.137-162. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Howes, R., Skea, J. and Whelan, B., 2013.Clean and competitive: motivating environmental performance in industry. Routledge. Ishak, N.M. and Bakar, A.Y.A., 2014. Developing sampling frame for case study: challenges and conditions.World Journal of Education,4(3), p.29. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnr, P., 2013.Exploring strategy text cases(Vol. 10). Pearson. Lin, M., Tang, K. and Yao, X., 2013. Dynamic sampling approach to training neural networks for multiclass imbalance classification.IEEE Transactions on Neural Networks and Learning Systems,24(4), pp.647-660. Robinson, O.C., 2014. Sampling in interview-based qualitative research: A theoretical and practical guide.Qualitative Research in Psychology,11(1), pp.25-41. Simms, A. and Gretzel, U., 2013. Planning a vacation using social media: Influences of demographic, psychographic, and trip-related characteristics.E-Review of Tourism Research (eRTR),4, pp.1-5. Sirianni, N.J., Bitner, M.J., Brown, S.W. and Mandel, N., 2013. Branded service encounters: Strategically aligning employee behavior with the brand positioning.Journal of Marketing,77(6), pp.108-123. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Tatamotors.com. (2017). Tata Motors Limited. [online] Available at: https://www.tatamotors.com/ [Accessed 26 Sep. 2017]. Vanhamme, J., Lindgreen, A., Reast, J. and Van Popering, N., 2012. To do well by doing good: Improving corporate image through cause-related marketing.Journal of business ethics,109(3), pp.259-274. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

Sunday, December 1, 2019

The Beatles Essay Scaruffi Example For Students

The Beatles Essay Scaruffi The Beatles to this day are one of the most famous andpopular rock ‘n roll groups in the world. The Beatlesinclude George Harrison, John Lennon(1940-1980), PaulMcCartney, and Richard Starkey(Ringo Starr). All of theBeatles where born and raised in Liverpool, England. JohnLennon was considered the leader of the band. GeorgeHarrison was the lead guitarist. John Lennon was a songwriter, one of the two lead singers, and rhythm guitarist. Paul McCartney was a song writer, one of the two leadsingers, and a bassist. Ringo Starr played the drums. John Lennon’s first band was called the Quarrymen (namedafter his High School). None of the three Beatles were inthis band. Paul joined the group in 1957 and Harrisonjoined in 1958. They played with bass guitarist SutSutcliffe, and Pete Best, a drummer. Sutcliffe left in 1961and Ringo Starr joined the band. Pete Best was asked toleave the band on April 16, 1962. He was considered theBeatles undisputed sex symbol. The Beatles were discoveredon November 9, 1961 by Brian Epstein, a manager of a recordstore in Liverpool as well as an x British Army soldier. We will write a custom essay on The Beatles Scaruffi specifically for you for only $16.38 $13.9/page Order now The Beatles first two song were â€Å"Love Me Do† andâ€Å"Please, Please Me.† The Beatles starred in two movies, â€Å"AHard Days Night,† and â€Å"Help.† They also had their own fulllength cartoon called â€Å"Yellow Submarine.† The movie â€Å"A HardDays Night† earned 1.3 million dollars in its first week. The Beatles early music was influenced by singers ChuckBerry and Elvis Presley. In November of 1963 the Beatles performed in front ofthe Queen of England. This was an incredible honor. By theend of 1963 the Beatles were the biggest music group inEngland. The Beatles came to New York City for the firsttime in 1964. They were an instant success.A couple ofweeks later after their New York appearance, the five bestselling records were by the Beatles. They became worldfamous by the end of 1964. Also in 1964 the song â€Å"I Want ToHold Your Hand† marked the beginning of â€Å"BEATLEMANIA.†The Beatles were unusual because most rock was strongbeat with no melody. The Beatles added melody to rock. TheBeatles also added strong and meaningful lyrics. John Lennonwrote a book called â€Å"In His Own Write.† The Beatles starteda new era of music. They wore their hair long and shaggy. This haircut was known as the Beatles haircut. All acrossthe world people started wearing their hair like theBeatles. John Lennon described the Beatles like this â€Å"When yousaid it, it was crawly things, when you read it, it was beatmusic.† The Beatles made their last stage appearancetogether in 1966. In 1967 the Beatles put together a masterpiece. The master piece was Sergeant Pepper’s Lonely HeartClub Band. The Beatles never had a chance to performSergeant Peppers Lonely Heart Club Band. Also in 1967 BrianEpstein, the manager of the Beatles, died. Also in 1967 theBeatles directed a movie, Magical Mystery Tour. The moviewas about themselves in which they toured the Englishcountryside in search of wonder, fun, and magic. In 1970 the world famous and world loved Beatlesseparated. Everybody was hoping to see the Beatles comeback together. That hope ended when the peace loving JohnLennon was killed outside his New York City apartment by 25year old Mark David Chapman.