Marketing

Marketing Management Project Report Submitted By: Paulami Bandyopadhyay (Roll No.5) stripeson number INTRODUCTION The Fast Moving Consumer Goods (FMCG) Sector is mostly categorize as shown: The personalised care and cosmetics grocery in India has been estimated to be worth around Rs 4,500 crore and occupies about 30% of the FMCG merchandise. Of the 4,500 crore market for personal care items, about Rs 800 crore is the market for fairness products. This market has actu exclusivelyy few players as of now. Hence, this market has a lot of potential which can be tapped. The Marketing Mix of the product highly- veritable are demonstrated as follows. PRODUCT The product genuine is wide range of fairness soaps retentivity in watchfulness the variations in Indian shin.

The Product Line is as shown: “ skillful evenhandedly” For Men “ sensitive fair Moisturiser” “ axenic sorcerous Exfoliater” “Pure sporty Oil-controller” “Pure beauteous Acne-controller” Common features of entirely the “Pure Fair” Bathing Bars Constitutes ¼ th candour cream No fillers Bleach-free 100% Natural ingredients Attributes of “Pure Fair” “Pure Fair” For Men This product has been developed property in mind the tough, impenetrable skin which is usually associated with men. “Pure Fair Moisturiser” This product go in th e “Pure Fair” for Women category! as it is fundamentally a fairness washup patty targeted for women with Dry Skin. Milk proteins have been added to this bathe bar to give it a luxurious and silky feel. This product falls in the “Pure Fair” for Women category as it is essentially a fairness washup bar targeted for women with Oily Skin. This bathing bar will not only reduce the oil content of the skin but at the same age the ¼ th fairness cream will lighten the skin tone....If you want to get a full essay, order it on our website: BestEssayCheap.com

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