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totally stockes have strategies, which are the methods used to make and trade products or perform services. Often, strategies are determined by a communitys reaction to events beyond its control quite an than by solid merchandising intelligence and strategic aimning. But, the point asked is why do firms plan? The answer is simple: hawkish advantage.14 some(prenominal) factors contribute to organizational harvest-feast in both sizing and complexity. ending making describes more than and more complex as the size of the business and market parcel of land increases, and vice versa when the business size and market share decreases. This implies a vital lease for strategic focusfocusing on customer/ war-ridden analysis. Both elements are critically dependent on inexorable marketing intelligence.15 In order for companies to maximize opportunity, they must premier appraise their strategic position. Only then will watchfulness be able to decide where and how the company should position itself. Evaluations of past tense performance, marketing strengths and weaknesses, temperament for quality products, utilization issues, and mission fatality to be addressed. All of these issues can be addressed by strategic planning and groovy marketing intelligence.16 During the dodge development stage the management team of the business decides on answers to three critical questions. Marketing research provides operative benefactor in finding the answers to these questions. 1. What business should we be in? Specifically, what products or services should we offer? What technologies will we utilize? Which market segments should we focus? What channels should we use to reach the market? These are far-reaching choices that appurtenance up the context for all subsequent decisions. These questions have give-up the ghost curiously compelling in markets that are mature and saturated, including non only just about packaged goods but b esides household appliances, automobiles, a! nd services such as banking and air travel. superstar sure route to growth in this...If you penury to get a full essay, order it on our website: BestEssayCheap.com

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